Pizza, Puff and Popcorn

"I am round, soft and cheesy", the pizza gave a furious reply to the puff who was debating on who among the three was best.

"So what? You are cut into four to six pieces and shared but i am exclusive to whoever owns me", replied Puff.

"Huh?! But, what are you...just a few layers of thin wafers and negligible stuffings", pizza grumbled.

"None of you are good enough. It is me who is ultimately preferred", popcorn popped in.

"Who says so? You are good at nothing but popping aloud", the puff puffed.

"If only you could observe my noble friends, it is me who is omnipresent in theaters, multiplexes and it is me whom people prefer", the popcorn mumbled.

"You are wrong buddy, it is me who is preferred in cafes and restaurants where a majority of the youngsters dwell and they all love me. I have so much variety in me, so many brands in me, so many different kinds of toppings with me. I have different flavours across different countries in the world. I come in different sizes. I am also home delivered to millions across the world.", the pizza declared.

Puff and Popcorn stared at this round shaped cheesy-weesy bread completely startled. They were awe-struck. Actually what the pizza said was true, popcorn hardly came in 4-5 flavours and the puff hardly had 3-4 stuffing types, but a pizza hut menu had more than 30 varieties of pizzas. Popcorn and puff were never home delivered to anyone, neither they had so many brands into it where as for the pizza there was Pizza Hut, Dominos, Pizza Corner and many more. Both of them knew that they couldn't outwit pizza if they stood alone. They had to unite to face the competition.

But, to unite isn't child's play. A popping puff would never appeal, not even a layered wafer with stuffed corn. What if a puff was made free with every popcorn packet? Naah! Hmm....What if we stuffed different varities in puffs like mushroom, choco etc. Or maybe pineapple popcorn? Both of them started a survey in the city. They set out to see the cafes,restaurants,malls, multiplexes and all other places where people love to eat food.

"Whatever you guys plan to do, let me tell you, times have changed, our customers want new things. Conventional things do not survive in the market anymore. You need to be different. Look at me, i had to change my name three times. Though my content is same, i am offered in three different names - Pepsi, Coke and Thums Up. Not only this, i have several superstars endorsing me from hollywood to kollywood. I am served in bottles and cans of different shapes and sizes. It's time for you also to change", the carbonated black drink advised.

"My sales had dropped drastically after the entry of new biscuits and cookies. People completely forgot me and hence i decided to change my appearance. Today i am known as Marie Gold, Crispy Marie, Original Marie, Nestle Marie, Golden Marie etc. I am happy to be dipped in million cups of tea.", the crisp biscuit said.

Many more foods said their stories, many more places round the city were surveyed. One thing was clear - a change was required to lure the market. But, what would that change be? Should they go the marie and cola way - same content in different forms or should they go the pizza way - different contents and different forms? What would they do? What could the change be?

What do you think should happen next? Comment you replies and the best reply would be published in the next blogpost.